When does SHL buy technology?
🇸🇪 Swedish Hockey League · Ice Hockey · Sweden · ~$240M revenue
SHL buy in April and May. That is when budget for the next campaign is set and committed. Planning and evaluation run through March, June.
Month by month
Bright green = prime buying window · pale green = planning and evaluation · faint = early conversations only · empty = closed.
| Month | Status |
|---|---|
| January | Closed |
| February | Closed |
| March | Good |
| April | Prime |
| May | Prime |
| June | Good |
| July | Closed |
| August | Closed |
| September | Closed |
| October | Closed |
| November | Closed |
| December | Closed |
SHL is closed to new technology spend in 8 of 12 months. The season runs January, February, March, April, September, October, November, December.
How to approach them
Cool, factual, decisive planners. Data-driven. Respect punctuality and structured process.
Lead with data and facts. Prepare a clear agenda. Be concise — they value efficiency over relationship-building. Send materials in advance. Decisions are logical.
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How this is worked out: buying windows are derived from each competition's season, on the basis that budget for the next campaign is written at the end of one season and in the months immediately after it. They are a planning aid built from sector patterns, not a guarantee about any individual club. Fiscal years, ownership changes and a new sporting director can move any of it. Revenue marked with an asterisk is an estimate. Last reviewed .