XPND AI qualifies the deal, reads the culture you're selling into, and tells you when that league is actually in the market — before you send the email.
ScrollGeneric sales tools don't know that a Bundesliga director and an NFL vice-president buy nothing like each other, or that most leagues are shut to new spend for two thirds of the year.
XPND AI is a qualification and coaching tool for the people selling technology into professional sport. It scores the deal in front of you, names the risks, and writes the follow-up in your voice.
Use it in your browser →Answer the questions that matter for the stakeholder in front of you. Every response is classified and weighted, and you get a plain-language verdict on where the deal actually stands.
Cultural profiling for every market in the dataset, so the way you pitch in Tokyo isn't the way you pitch in Texas. Tone, pace and process adapt to who you're talking to.
Buying windows for 67 leagues, month by month. Know whether budget is live, being planned, or long gone before you spend a quarter chasing it.
Budgets are set, committed and frozen at different points in every league's year. A strong proposal that lands after the money is allocated waits twelve months, however good it is.
We mapped all 67 leagues so you can see the whole year at once — and we've made that map free for anyone to use.
Open the free interactive calendar →
Every market buys differently. XPND AI maps the cultural profile of the organisation you're selling to and adjusts your coaching, your email tone and your approach to match.
Relationship first or data first. Fast decisions or long consensus. It matters, and it's rarely written down anywhere.
Pick a month to see exactly which leagues have budget open, which are still planning, and how each of them expects to be approached. The number is how many of the 67 leagues have a prime window that month.
What the data says about selling into professional sport.
May leads at 21 of 67 leagues — barely a quarter. July, June and October are all within two of it. There is no off-season for the market as a whole, only for each league.
The average league shows real buying activity in about 4.1 months of 12 — closed to new technology spend for roughly 66% of the year.
European leagues peak in July, Asian and North American leagues in October, Australasian leagues in June and Scandinavian leagues in May. Selling across regions means running several calendars at once.
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