When do North American leagues buy?
9 leagues · 4 countries · 4 sports
9 of the 67 leagues we track are in North America, spanning 4 countries and 4 sports. Most (8 of 9) sit in a Linear-Active business culture — cool, factual, decisive planners. Data-driven. Respect punctuality and structured process.
When this group is in the market
Darker = more of these leagues open to spend that month. Peak: September (6 of 9). On average each of these leagues is open in 3.9 months of 12.
Every league in this group (9)
| League | Sport | Country | Revenue | Prime months |
|---|---|---|---|---|
| 🇺🇸 NFL | Football | USA | ~$22.2B | February, March |
| 🇺🇸 MLB | Baseball | USA | ~$12.8B | February, December |
| 🇺🇸 NBA | Basketball | USA | ~$12.3B | July, August |
| 🇨🇦 NHL | Ice Hockey | USA / Canada | ~$6.4B | July, August |
| 🇺🇸 MLS | Football | USA | ~$2.2B | November, December |
| 🇲🇽 Liga MX | Football | Mexico | ~$570M | — |
| 🇨🇦 CFL | Football | Canada | ~$200M | October, November |
| 🇺🇸 NWSL | Football | USA | ~$80M | October, November |
| 🇺🇸 WNBA | Basketball | USA | ~$60M | September, October |
Check any month against all 67 leagues
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How this is worked out: buying windows are derived from each competition's season, on the basis that budget for the next campaign is written at the end of one season and in the months immediately after it. They are a planning aid built from sector patterns, not a guarantee about any individual club. Fiscal years, ownership changes and a new sporting director can move any of it. Revenue marked with an asterisk is an estimate. Last reviewed .