When does Serie A buy technology?
🇮🇹 Serie A (Italy) · Football · Italy · ~$2.8B revenue
Serie A buy in June and July. That is when budget for the next campaign is set and committed. Planning and evaluation run through May, September.
Month by month
Bright green = prime buying window · pale green = planning and evaluation · faint = early conversations only · empty = closed.
| Month | Status |
|---|---|
| January | Closed |
| February | Closed |
| March | Closed |
| April | Closed |
| May | Good |
| June | Prime |
| July | Prime |
| August | Slow |
| September | Good |
| October | Closed |
| November | Closed |
| December | Closed |
Serie A is closed to new technology spend in 7 of 12 months. The season runs January, February, March, April, May, August, September, October, November, December.
How to approach them
Warm, emotional, loquacious, impulsive. Relationship and trust come before business.
Build personal trust first — they buy from people they like. Be flexible on process. Use stories and emotion. Entertainment matters. Expect meetings to overrun.
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How this is worked out: buying windows are derived from each competition's season, on the basis that budget for the next campaign is written at the end of one season and in the months immediately after it. They are a planning aid built from sector patterns, not a guarantee about any individual club. Fiscal years, ownership changes and a new sporting director can move any of it. Last reviewed .