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Which leagues buy in July?

17 prime · 15 planning · 35 closed · of 67 professional leagues

17 of 67 leagues have a prime buying window in July. Another 15 are in planning or evaluation, and 35 are closed to new technology spend this month.

Prime window — pitch now (17)

LeagueSportCountryRevenueStatus
🇺🇸 NBABasketballUSA~$12.3BPrime
🏴󠁧󠁢󠁥󠁮󠁧󠁿 Premier LeagueFootballEngland~$7.9BPrime
🇨🇦 NHLIce HockeyUSA / Canada~$6.4BPrime
🇪🇸 La LigaFootballSpain~$3.8BPrime
🇩🇪 BundesligaFootballGermany~$3.5BPrime
🇮🇹 Serie AFootballItaly~$2.8BPrime
🏴󠁧󠁢󠁥󠁮󠁧󠁿 EFL ChampionshipFootballEngland~$800MPrime
🇪🇺 EuroLeagueBasketballEurope~$400MPrime
🏴󠁧󠁢󠁳󠁣󠁴󠁿 Scottish PremiershipFootballScotland~$390MPrime
🇩🇪 2. BundesligaFootballGermany~$540MPrime
🇫🇷 Top 14RugbyFrance~$280MPrime
🏴󠁧󠁢󠁥󠁮󠁧󠁿 Gallagher PremiershipRugbyEngland~$260MPrime
🌍 United Rugby ChampionshipRugbyEurope / S. Africa~$180MPrime
🌏 Super Rugby PacificRugbyAustralasia~$160MPrime
🏴󠁧󠁢󠁥󠁮󠁧󠁿 Women's Super LeagueFootballEngland~$50MPrime
🇯🇵 B.LeagueBasketballJapan~$140MPrime
🇪🇺 EuroBasket ClubsBasketballEurope~$200MPrime

Planning and evaluation (15)

Budget is being shaped rather than signed. The right month to be in the room, the wrong month to expect a signature.

LeagueSportCountryRevenueStatus
🇫🇷 Ligue 1FootballFrance~$2.0BGood
🇮🇳 IPLCricketIndia~$2.2BGood
🇩🇰 Superliga (DK)FootballDenmark~$115MGood
🇫🇮 LiigaIce HockeyFinland~$130M*Good
🇺🇸 NCAA BasketballNCAAUSA~$900M*Good
🇵🇱 EkstraklasaFootballPoland~$120MGood
🇦🇷 Liga ProfesionalFootballArgentina~$320MGood
🇦🇺 A-LeagueFootballAustralia~$90MGood
🇨🇳 CBABasketballChina~$150MGood
🇮🇳 Indian Super LeagueFootballIndia~$80MGood
🌏 AFC Champions LeagueFootballAsia~$100MGood
🇶🇦 Qatar Stars LeagueFootballQatar~$180MGood
🇸🇦 Saudi Pro LeagueFootballSaudi Arabia~$900MGood
🇦🇪 UAE Pro LeagueFootballUAE~$120MGood
🇯🇴 Jordan Pro LeagueFootballJordan~$20MGood

How to approach the buyers who are open in July

Linear-Active · 14 leagues

Cool, factual, decisive planners. Data-driven. Respect punctuality and structured process.

Lead with data and facts. Prepare a clear agenda. Be concise — they value efficiency over relationship-building. Send materials in advance. Decisions are logical.

Multi-Active · 12 leagues

Warm, emotional, loquacious, impulsive. Relationship and trust come before business.

Build personal trust first — they buy from people they like. Be flexible on process. Use stories and emotion. Entertainment matters. Expect meetings to overrun.

Reactive · 6 leagues

Courteous, amiable, accommodating, excellent listeners. Indirect, consensus-driven, avoid confrontation.

Listen more than you talk. Silence is not rejection — it means they are processing. Never pressure. Build consensus through multiple contacts. Indirect "no" means no.

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How this is worked out: buying windows are derived from each competition's season, on the basis that budget for the next campaign is written at the end of one season and in the months immediately after it. They are a planning aid built from sector patterns, not a guarantee about any individual club. Fiscal years, ownership changes and a new sporting director can move any of it. Revenue marked with an asterisk is an estimate. Last reviewed .