Which leagues buy in November?
13 prime · 10 planning · 44 closed · of 67 professional leagues
13 of 67 leagues have a prime buying window in November. Another 10 are in planning or evaluation, and 44 are closed to new technology spend this month.
Prime window — pitch now (13)
| League | Sport | Country | Revenue | Status |
|---|---|---|---|---|
| 🇺🇸 MLS | Football | USA | ~$2.2B | Prime |
| 🇯🇵 NPB | Baseball | Japan | ~$1.5B | Prime |
| 🇰🇷 KBO League | Baseball | South Korea | ~$430M | Prime |
| 🇯🇵 J1 League | Football | Japan | ~$565M | Prime |
| 🇨🇦 CFL | Football | Canada | ~$200M | Prime |
| 🇺🇸 NWSL | Football | USA | ~$80M | Prime |
| 🇮🇳 Pro Kabaddi | Kabaddi | India | ~$50M | Prime |
| 🇰🇷 K League 1 | Football | South Korea | ~$210M | Prime |
| 🇨🇳 Chinese Super League | Football | China | ~$400M | Prime |
| 🇹🇭 Thai League 1 | Football | Thailand | ~$80M | Prime |
| 🇲🇾 Malaysia Super League | Football | Malaysia | ~$40M | Prime |
| 🇺🇿 Uzbekistan Super League | Football | Uzbekistan | ~$15M | Prime |
| 🇰🇿 Kazakhstan Premier League | Football | Kazakhstan | ~$20M | Prime |
Planning and evaluation (10)
Budget is being shaped rather than signed. The right month to be in the room, the wrong month to expect a signature.
| League | Sport | Country | Revenue | Status |
|---|---|---|---|---|
| 🇺🇸 MLB | Baseball | USA | ~$12.8B | Good |
| 🇦🇺 AFL | Australian rules | Australia | ~$840M | Good |
| 🇦🇺 NRL | Rugby | Australia | ~$430M | Good |
| 🇸🇪 Allsvenskan | Football | Sweden | ~$95M | Good |
| 🇳🇴 Eliteserien | Football | Norway | ~$75M | Good |
| 🇫🇮 Veikkausliiga | Football | Finland | ~$40M | Good |
| 🇺🇸 WNBA | Basketball | USA | ~$60M | Good |
| 🇵🇭 Philippines Football League | Football | Philippines | ~$20M | Good |
| 🇮🇩 Liga 1 Indonesia | Football | Indonesia | ~$35M | Good |
| 🇮🇷 Iran Pro League | Football | Iran | ~$60M | Good |
How to approach the buyers who are open in November
Courteous, amiable, accommodating, excellent listeners. Indirect, consensus-driven, avoid confrontation.
Listen more than you talk. Silence is not rejection — it means they are processing. Never pressure. Build consensus through multiple contacts. Indirect "no" means no.
Cool, factual, decisive planners. Data-driven. Respect punctuality and structured process.
Lead with data and facts. Prepare a clear agenda. Be concise — they value efficiency over relationship-building. Send materials in advance. Decisions are logical.
Warm, emotional, loquacious, impulsive. Relationship and trust come before business.
Build personal trust first — they buy from people they like. Be flexible on process. Use stories and emotion. Entertainment matters. Expect meetings to overrun.
See all twelve months at once
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Looking for a job in this industry rather than a buyer? See open commercial roles in sports technology — sales, partnerships and business development.
How this is worked out: buying windows are derived from each competition's season, on the basis that budget for the next campaign is written at the end of one season and in the months immediately after it. They are a planning aid built from sector patterns, not a guarantee about any individual club. Fiscal years, ownership changes and a new sporting director can move any of it. Revenue marked with an asterisk is an estimate. Last reviewed .