Which leagues buy in August?
3 prime · 20 planning · 42 closed · of 67 professional leagues
3 of 67 leagues have a prime buying window in August. Another 20 are in planning or evaluation, and 42 are closed to new technology spend this month.
Prime window — pitch now (3)
| League | Sport | Country | Revenue | Status |
|---|---|---|---|---|
| 🇺🇸 NBA | Basketball | USA | ~$12.3B | Prime |
| 🇨🇦 NHL | Ice Hockey | USA / Canada | ~$6.4B | Prime |
| 🇯🇵 B.League | Basketball | Japan | ~$140M | Prime |
Planning and evaluation (20)
Budget is being shaped rather than signed. The right month to be in the room, the wrong month to expect a signature.
| League | Sport | Country | Revenue | Status |
|---|---|---|---|---|
| 🏴 Premier League | Football | England | ~$7.9B | Good |
| 🇪🇸 La Liga | Football | Spain | ~$3.8B | Good |
| 🇩🇪 Bundesliga | Football | Germany | ~$3.5B | Good |
| 🏴 EFL Championship | Football | England | ~$800M | Good |
| 🇦🇺 AFL | Australian rules | Australia | ~$840M | Good |
| 🇦🇺 NRL | Rugby | Australia | ~$430M | Good |
| 🇪🇺 EuroLeague | Basketball | Europe | ~$400M | Good |
| 🏴 Scottish Premiership | Football | Scotland | ~$390M | Good |
| 🇺🇸 NCAA Basketball | NCAA | USA | ~$900M* | Good |
| 🇩🇪 2. Bundesliga | Football | Germany | ~$540M | Good |
| 🇫🇷 Top 14 | Rugby | France | ~$280M | Good |
| 🏴 Gallagher Premiership | Rugby | England | ~$260M | Good |
| 🌍 United Rugby Championship | Rugby | Europe / S. Africa | ~$180M | Good |
| 🌏 Super Rugby Pacific | Rugby | Australasia | ~$160M | Good |
| 🇺🇸 WNBA | Basketball | USA | ~$60M | Good |
| 🏴 Women's Super League | Football | England | ~$50M | Good |
| 🇪🇺 EuroBasket Clubs | Basketball | Europe | ~$200M | Good |
| 🇵🇭 Philippines Football League | Football | Philippines | ~$20M | Good |
| 🇮🇩 Liga 1 Indonesia | Football | Indonesia | ~$35M | Good |
| 🇮🇷 Iran Pro League | Football | Iran | ~$60M | Good |
Early conversations only (2)
| League | Sport | Country | Revenue | Status |
|---|---|---|---|---|
| 🇮🇹 Serie A | Football | Italy | ~$2.8B | Early |
| 🇫🇷 Ligue 1 | Football | France | ~$2.0B | Early |
How to approach the buyers who are open in August
Cool, factual, decisive planners. Data-driven. Respect punctuality and structured process.
Lead with data and facts. Prepare a clear agenda. Be concise — they value efficiency over relationship-building. Send materials in advance. Decisions are logical.
Warm, emotional, loquacious, impulsive. Relationship and trust come before business.
Build personal trust first — they buy from people they like. Be flexible on process. Use stories and emotion. Entertainment matters. Expect meetings to overrun.
Courteous, amiable, accommodating, excellent listeners. Indirect, consensus-driven, avoid confrontation.
Listen more than you talk. Silence is not rejection — it means they are processing. Never pressure. Build consensus through multiple contacts. Indirect "no" means no.
See all twelve months at once
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Looking for a job in this industry rather than a buyer? See open commercial roles in sports technology — sales, partnerships and business development.
How this is worked out: buying windows are derived from each competition's season, on the basis that budget for the next campaign is written at the end of one season and in the months immediately after it. They are a planning aid built from sector patterns, not a guarantee about any individual club. Fiscal years, ownership changes and a new sporting director can move any of it. Revenue marked with an asterisk is an estimate. Last reviewed .