Sports buying seasons — 64 professional leagues
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No single month dominates: May is the busiest at 18 of 64 leagues (28%), followed closely by July (17), June and October (16 each) and November (13). The average league shows real buying activity in about 4.1 months of 12, so it is closed to new technology spend roughly 65% of the year. Regions diverge sharply — European leagues peak in July, Asian and North American leagues in October, Australasian leagues in June and Scandinavian leagues in January. Buying windows cluster at the end of each league's season and the months just after it, when next year's budget is set.
- NFL — Football in USA. ~$22.2B revenue. Prime buying months: February, March. Good months: April, May.
- MLB — Baseball in USA. ~$12.8B revenue. Prime buying months: February, December. Good months: January, November.
- NBA — Basketball in USA. ~$12.3B revenue. Prime buying months: July, August. Good months: June, September.
- Premier League — Football in England. ~$7.9B revenue. Prime buying months: July. Good months: May, June, August.
- NHL — Ice Hockey in USA / Canada. ~$6.4B revenue. Prime buying months: July, August. Good months: September.
- La Liga — Football in Spain. ~$3.8B revenue. Prime buying months: July. Good months: May, June, August.
- Bundesliga — Football in Germany. ~$3.5B revenue. Prime buying months: July. Good months: January, May, June, August, December.
- Serie A — Football in Italy. ~$2.8B revenue. Prime buying months: June, July. Good months: May, September.
- Ligue 1 — Football in France. ~$2.0B revenue. Prime buying months: June. Good months: May, July.
- MLS — Football in USA. ~$2.2B revenue. Prime buying months: November, December. Good months: January, October.
- IPL — Cricket in India. ~$2.2B revenue. Prime buying months: May, June. Good months: April, July.
- Brasileirão — Football in Brazil. ~$1.9B revenue. Prime buying months: January, February. Good months: March, December.
- NPB — Baseball in Japan. ~$1.5B revenue. Prime buying months: October, November. Good months: September, December.
- EFL Championship — Football in England. ~$800M revenue. Prime buying months: July. Good months: May, June, August.
- AFL — Australian rules in Australia. ~$840M revenue. Prime buying months: September, October. Good months: August, November.
- KBO League — Baseball in South Korea. ~$430M revenue. Prime buying months: October, November. Good months: September, December.
- NRL — Rugby in Australia. ~$430M revenue. Prime buying months: September, October. Good months: August, November.
- EuroLeague — Basketball in Europe. ~$400M revenue. Prime buying months: July. Good months: May, June, August.
- Scottish Premiership — Football in Scotland. ~$390M revenue. Prime buying months: July. Good months: May, June, August.
- Eredivisie — Football in Netherlands. ~$380M revenue. Prime buying months: April, May. Good months: March, June.
- J1 League — Football in Japan. ~$565M revenue. Prime buying months: November, December. Good months: January, October.
- Allsvenskan — Football in Sweden. ~$95M revenue. Prime buying months: January, February. Good months: March, November, December.
- Belgian Pro League — Football in Belgium. ~$280M revenue. Prime buying months: April, May. Good months: March, June.
- Eliteserien — Football in Norway. ~$75M revenue. Prime buying months: January, February. Good months: March, November, December.
- Liga Portugal — Football in Portugal. ~$340M revenue. Prime buying months: April, May. Good months: March, June.
- Superliga (DK) — Football in Denmark. ~$115M revenue. Prime buying months: May, June. Good months: April, July.
- NCAA Football — NCAA in USA. ~$4.0B* revenue. Prime buying months: January, February, March. Good months: April, May.
- NCAA Basketball — NCAA in USA. ~$900M* revenue. Prime buying months: May, June. Good months: April, July, August, September.
- Veikkausliiga — Football in Finland. ~$40M revenue. Prime buying months: January, February, December. Good months: March, November.
- Liga MX — Football in Mexico. ~$570M revenue. Good months: March, April, September, October.
- 2. Bundesliga — Football in Germany. ~$540M revenue. Prime buying months: July. Good months: January, May, June, August, December.
- Süper Lig — Football in Turkey. ~$580M revenue. Prime buying months: April, May. Good months: March, June.
- Ekstraklasa — Football in Poland. ~$120M revenue. Prime buying months: May, June. Good months: April, July.
- Liga Profesional — Football in Argentina. ~$320M revenue. Prime buying months: May, June. Good months: April, July.
- Top 14 — Rugby in France. ~$280M revenue. Prime buying months: July. Good months: May, June, August.
- Gallagher Premiership — Rugby in England. ~$260M revenue. Prime buying months: July. Good months: May, June, August.
- United Rugby Championship — Rugby in Europe / S. Africa. ~$180M revenue. Prime buying months: July. Good months: May, June, August.
- Super Rugby Pacific — Rugby in Australasia. ~$160M revenue. Prime buying months: June, July. Good months: May, August.
- CFL — Football in Canada. ~$200M revenue. Prime buying months: October, November. Good months: September, December.
- NWSL — Football in USA. ~$80M revenue. Prime buying months: October, November. Good months: September, December.
- WNBA — Basketball in USA. ~$60M revenue. Prime buying months: September, October. Good months: August, November.
- Women's Super League — Football in England. ~$50M revenue. Prime buying months: July. Good months: May, June, August.
- A-League — Football in Australia. ~$90M revenue. Prime buying months: May, June. Good months: April, July.
- BBL — Cricket in Australia. ~$120M revenue. Prime buying months: February, March. Good months: January, April.
- B.League — Basketball in Japan. ~$140M revenue. Prime buying months: July, August. Good months: June, September.
- CBA — Basketball in China. ~$150M revenue. Prime buying months: May, June. Good months: April, July, December.
- Indian Super League — Football in India. ~$80M revenue. Prime buying months: May, June. Good months: April, July.
- Pro Kabaddi — Kabaddi in India. ~$50M revenue. Prime buying months: October, November. Good months: September, December.
- EuroBasket Clubs — Basketball in Europe. ~$200M revenue. Prime buying months: July. Good months: May, June, August.
- K League 1 — Football in South Korea. ~$210M revenue. Prime buying months: October, November. Good months: September, December.
- Chinese Super League — Football in China. ~$400M revenue. Prime buying months: October, November. Good months: September, December.
- Thai League 1 — Football in Thailand. ~$80M revenue. Prime buying months: November, December. Good months: January, October.
- Malaysia Super League — Football in Malaysia. ~$40M revenue. Prime buying months: October, November. Good months: September, December.
- Philippines Football League — Football in Philippines. ~$20M revenue. Prime buying months: September, October. Good months: August, November.
- V.League 1 — Football in Vietnam. ~$25M revenue. Prime buying months: April, May. Good months: March, June.
- Liga 1 Indonesia — Football in Indonesia. ~$35M revenue. Prime buying months: September, October. Good months: August, November.
- AFC Champions League — Football in Asia. ~$100M revenue. Prime buying months: May, June. Good months: April, July.
- Qatar Stars League — Football in Qatar. ~$180M revenue. Prime buying months: May, June. Good months: April, July.
- Saudi Pro League — Football in Saudi Arabia. ~$900M revenue. Prime buying months: May, June. Good months: April, July.
- UAE Pro League — Football in UAE. ~$120M revenue. Prime buying months: May, June. Good months: April, July.
- Iran Pro League — Football in Iran. ~$60M revenue. Prime buying months: September, October. Good months: August, November.
- Jordan Pro League — Football in Jordan. ~$20M revenue. Prime buying months: May, June. Good months: April, July.
- Uzbekistan Super League — Football in Uzbekistan. ~$15M revenue. Prime buying months: October, November. Good months: September, December.
- Kazakhstan Premier League — Football in Kazakhstan. ~$20M revenue. Prime buying months: October, November. Good months: September, December.
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